What is a Digital print?

Modern printing methods such as laser and ink-jet printing are known as digital printing. In digital printing, and image is sent directly to the printer using digital files such as PDFs and those from graphic software such as Adobe illustrator and InDesign. This eliminates the need for a printing play, which is used in offset printing, which can save money and time.

Without the need to create a plate, digital printing has brought about fast turnaround times and printing on demand. Instead of having to print large, pre-determined runs, requests can be made for as little as one print. While offset printing still often results in slightly better quality prints, digital methods are being worked on at a fast rate to improve quality and lower costs.

What are some advantage of Digital

•Shorter turnaround.
•Every print is the same. More accurate counts, less waste and fewer variations, due to not having to balance ink and water during press run.
•Variable Data Printing is a form of customizable digital printing. Using information from a database or external file, text and graphics can be changed on each piece without stopping or slowing down the press. For example, personalized letters can be printed with a different name and address on each letter. Variable data printing is used primarily for direct marketing, customers relationship development and advertising.